InsightsOne Churn Management allows organizations to increase customer satisfaction and retention with a sophisticated cloud based predictive analytics solution that precisely identifies at risk customers and easily integrates them into call centers and other channels, allowing for more effective inbound and outbound retention and customer satisfaction programs.
Identifying at Risk Customers is Difficult
The most critical component of any proactive customer satisfaction or retention program is identifying which customers are most at risk. Once identified, programs can be executed and results can be measured, but precisely identifying at risk customers is a complex and difficult process. Various traditional data and analytic approaches are used with some success, but with the advent of Big Data and machine learning based predictive analytics at risk customers can be identified 4 to 6 times more effectively than traditional data and analytic approaches.
InsightsOne Churn Management Precisely Identifies at Risk Customers
InsightsOne uses the latest technology and predictive analytics to precisely identify at risk customers.
Our Hadoop based Big Data solution ensures that all consumer data, including structured and unstructured, from all applicable sources can be integrated with social data to provide the most comprehensive image of each and every customer. The ability to integrate and analyze structured and unstructured data greatly increases the InsightsOne predictive power. Big Data enables full detailed analysis of each and every customer and allows predictions to be delivered in real-time or batch.
Our advanced machine learning based predictive analytics approach searches the Big Data for hidden patterns big and small to accurately identify at risk customers. Our machine learning approach means that our analytics is hands free, self-adjusting and fully automated. In fact, our solution’s already strong results actually improve even more over time.
The Power of Integrating Unstructured Data
InsightsOne Churn Management can integrate structured and unstructured data to provide an even more powerful predictive solution. Call center notes, call logs, emails and other unstructured communication can be collected, process, integrated with structured data and analyzed in detail.
InsightsOne not only integrates and understands structured and unstructured data, we can analyze the order in which events occur in detail. This allows us to understand hidden patterns in the events, as well as the hidden patterns in the order in which the events happen. Our Big Data distributed architecture removes any traditional data bottlenecks, associated to event sequencing analytics and allows for analysis at the lowest level of detail available from the data. The combination of unstructured data integration and our unique understanding of event sequencing are at the heart of our superior results.
Integrate Retention and Cross-Selling Initiatives
Retention and greater stickiness can be achieved by providing additional highly suited products and services to customers, InsightsOne’s Churn Management is integrated with our targeting solution, so retention and cross-selling offers can be combined to increase customer satisfaction, retention and average revenue per customer.
Lose the Software, Analytic and IT Headache
InsightsOne Churn Management is a cloud-based solution, which easily integrates into our customers’ environments. Our cloud-based solution ensures that no software or analytics needs to be installed or maintained, easing the burden on our customers’ IT departments. Data connection in real-time and batch can be securely and easily set up and become fully automated. InsightsOne provides integration with call center, email, web and other applications, so data can be collected, customers can be flagged, and retention offers can be served up, all in real-time.
After a brief on-boarding period, where we set up and tune our predictive analytics solution for your specific environment and use case, our predictive analytics are fully automated, requiring no analytic intervention. InsightsOne provides monitoring and on-line reports of system and predictive performance.