InsightsOne Targeting is a sophisticated cloud based multi-channel targeting and recommendation solution that allows B2C organizations to understand consumer preferences and automate the precise targeting of products and offers via the web, email, mobile, in application or call center.
Knowing What Consumers Want is Difficult
1-to-1 marketing increases revenue and reduces consumer fatigue, safeguarding future revenue. Accurately knowing what each consumer wants is key to 1-to-1 marketing, but has always been out of reach. Various approaches are used, but in the end consumers are grouped into segments and marketed to in a 1 to many approach. Thus, leaving the rich returns of 1-to-1 marketing unachieved.
InsightsOne Targeting Understands Consumer Preferences
InsightsOne uses the latest technology and predictive analytics to provide true 1-to-1 targeting.
Our Hadoop based Big Data solution ensures that all consumer data from all channels can be integrated with product and offer data, as well as social data to provide the most comprehensive image of each and every consumer. The ability to integrate multi-channel data greatly increases the InsightsOne predictive power. Big Data enables full detailed analysis of each and every consumer and allows offers and recommendations to be delivered in real-time.
Our advanced machine learning predictive analytics approach searches the Big Data for hidden patterns big and small to accurately determine individual consumer-buying preferences. Our machine learning approach means that our analytics is hands free, self-adjusting over time and fully automated. In fact, our solution already strong results actually improve more over time.
The result is precise 1-to-1 micro targeting for web, email, mobile, in application or call center.
InsightsOne Targeting provides intelligent optimization controls, so that targeting and recommendations can be optimized for revenue, profit, inventory or a combination of these key metrics. The automated targeting and recommendation engine will automatically sort through offers that the consumer has the highest propensity to buy and select and serve up the offer(s) that best optimize the defined key marketing objectives. This unique functionality ensures that all key marketing objectives can be achieved.
Lose the Software, Analytic and IT Headache
InsightsOne Targeting is a cloud-based solution, which easily integrates into our customers’ environments. Our cloud-based solution ensures that no software or analytics needs to be installed or maintained, easing the burden on our customers’ IT departments. Data connection in real-time and batch can be securely and easily set up and fully automated. InsightsOne provides simple web instrumentation, if needed, to collect real-time web information and to integrate highly targeted real-time ads into your website. We also easily integrate with email, SMS and campaign management services providers, as well as call center and other applications, providing a highly automated experience.
After a brief on-boarding period, where we set up and tune our predictive analytics for our customer’s specific environment and use case, our predictive analytics are fully automated, requiring no analytic intervention. InsightsOne provides monitoring and reports of system performance as well as the performance of our predictions.