Whitepaper: B2C Marketing and Big Data
Today, virtually every function within organizations relies on data, but marketing stands out as one of the largest beneficiaries of advances in data technologies.
The quantity of customer and prospect data that can be captured is virtually limitless. The data is voluminous, new data is flowing in rapidly and it is diverse and complex.
Marketing effectiveness and impact on the top and bottom line can be achieved due to a convergence of three technologies; big data, machine learning, and the cloud. These three technologies deliver unprecedented analytical power on an unlimited amount of data in a cost effective manner. This combination, plus the unique challenges B2C marketers face make predictive marketing analytics a priority strategic investment.