InsightsOne has developed a breakthrough technology platform to deliver predictive analytic services to consumer-facing companies.
The platform combines the power of big data and strong science to help our customers achieve predictive analytic capabilities comparable to the leading internet companies such as Amazon, Google and Yahoo!
Big data drives dramatic change in the efficacy of targeting and analytics as compared to prior approaches. While the core mathematical foundation for probabilistic reasoning and predictive analytics has existed for a long time, it is only now that systems that analyze a large variety of signals at massive scale in real-time are feasible.
InsightsOne has built a unique predictive analytics infrastructure on top of a massively scalable distributed processing foundation based on open-source Hadoop and an in-memory real-time processor.
Our predictive analytics infrastructure enables precision targeting through micro-segmentation and fine-grained marketing analytics that are beyond the capability of traditional technologies based on RDBMSs and statistical tools. It brings together capabilities for machine learning, real-time processing, handling semi-structured data such as tweets, searches and reviews, as well as new structured data types such as graphs and sequences.
Purpose-specific insights engines constructed on top of the infrastructure provide functionality such as targeting, recommendations, and churn analysis.